Brand Management
10 Threads
Tata doesn't want to attach its name with Zudio! But when you'll see "A TATA Product" on the storefront of all their brands like Tanishq, Westside, Taneira & even Starbucks, then...
Generally when I teach Marketing Myopia, it's cases from the past. Cos what went wrong is often only seen in hindsight. But HBO over the last couple of years is a real time lesson...
If you’re a DTC brand that runs paid ads but your AREN'T responding to your ad comments Then, you’re ruining your brand's reputation and throwing away $$$ Here are the DOs and DO...
Missed Opportunities | DTC Edition #04 Fine-tuned Customer Service… When customers are upset about a product they purchased they typically respond by doing one of two things:
The 22 Laws of Category Design: 1. Thinking about thinking is the most important kind of thinking. 2. Reject the premise (the way it is the way it is because someone changed the...
Post these TikTok videos this week to MAXIMIZE your engagement💰 WARNING: you might go viral (a🧵) https://t.co/pBdUT90neo
You need customers--and you need them now. But you also don’t want to destroy your brand... Here’s how to effectively balance brand vs performance marketing 👇
A friend has recently asked for a list of resources re public relations. I've used many of those strategies to help various brands grab market share / manage online reputation. H...
🚨 Thread Time 🚨 Today’s menu: Market Positioning. Following on from the last thread on segmentation, we’ll be looking at how to position your brand in those segments. https://t.c...
Steve Jobs was a marketing genius. In 1997 he gave what has been labeled as "one of the best marketing speeches ever." He gives some key lessons on what product marketing should...
